The imperative beauty
Laura Rico Marcos.

SUMMARY

Objective: Taking as reference a model standardized of beauty mass media accepted, to know the possible influence of the model on four groups of age, and if the same concerns the criterion of acceptance of oneself. Valuation of cognitive and physical aspects in the election of couple.

Design: Transversal descriptive Study.

Emplacement: State Centers of Administration and Education of Valencia.

Participants: 107 subjects between 14 and 71 years, 63 women and 44 selected men of random form.

Main Measurements: Adherence to the social model of beauty according to physical preferences. Degree of satisfaction with the own physical appearance with regard to the model. Valuation of the cognitive and physical aspects in the election of couple.

Results: The physical valued aspects belong near to the model of commanding beauty at present, an inversely proportional relation being established, all that minor is the age, major is the influence. The degree of satisfaction with the own physical appearance is higher as the subject advances in age. All the groups of age value more the cognitive aspects than the physicist, nevertheless both groups of young subjects do it in minor measure that both groups of adults.

Conclusions: It is observed how the subject internalize the imposed standards of beauty, being this more significant fact as younger is the sample. These standards influence the degree of satisfaction of the perception of oneself. The cognitive aspects in the election of couple are important for all the groups of age, especially for the groups of adults.

KEY WORDS

Beauty, age groups, cognition, perception, mass media.